As a broadcast TV news anchor, reporter, or meteorologist, you likely know the benefits of having an agent.
For example, having someone with connections in the industry is crucial for getting your foot in the door. And with a good agent, you’ll find out about available jobs before it’s public information. These are just a couple of perks.
But one of the lesser-known benefits is the role of crisis management for TV news talent agents. And if you don’t have an agent that excels in this area, you could be putting yourself at risk.
The Job of Crisis Management for TV News Talent Agents
Working in any capacity as a broadcaster means you’re in the public eye. That means there’s always the chance you’ll be involved in a scandal or other negative incident that could besmirch your reputation.
A powerful TV news talent agent knows how to contain potential damage and provide strategic guidance to their clients. They leverage their network to coordinate communication that will protect the client’s reputation, image, and career.
Here’s how it generally works:
Monitoring and Identifying
Once an agent signs a client, they immediately work toward identifying any possible vulnerabilities. From this, they can craft a plan for a variety of crisis scenarios before they potentially happen.
In addition, a skilled agent is monitoring all forms of media to determine the public’s perception of their client. They’re attuned to any negativity or issues that could become a crisis.
Another role for a TV news talent agent is to help prepare clients for interviews and public appearances. They train them to project confidence and deliver a consistent message to help prevent situations that could trigger a crisis.
Responding and Managing
In the event of an actual crisis, a TV news talent agent serves to field media inquiries while coordinating with PR experts to control the narrative by creating a clear and concise message. They may also coordinate with legal counsel, as needed.
Working with an agent who has established relationships with media outlets and other broadcasters is crucial for managing important media interactions. In times of crisis, they guide the client on best practices in presenting public statements. They also coordinate press statements and interviews to accurately represent the client.
The ultimate objective of a TV news talent agent is to protect their client’s professional reputation. They work diligently to mitigate damage to existing contracts and opportunities, with an eye on minimizing any potential long-term career damage.
Strategizing and Rebuilding
Once the crisis is contained, a TV news talent agent sets out to implement strategies that will restore the client’s reputation through public relations, showcasing corrective actions, and creating well-crafted statements. An agent may also suggest that the client pivot to choose projects that reflect a positive narrative. These would all be components of a long-term plan to regain trust and demonstrate a commitment to change on the part of the client.
Does Your Agent Have Your Back?
Are you confident that your current agent is well-versed in crisis management for TV news talent agents?
You can be sure Mort Meisner is. With over 30 years of experience as an TV news talent agent, there’s not a crisis that he can’t successfully manage.
So contact him today. And get the absolute most from your TV news talent agent.
