Fast Facts
Name: Corderro McMurry
Market: #31
Current Station: WOAI
Current Title: Host/Reporter
Preferred Title: Host/Reporter
Experience: 8 years
Agent Name: Mort Meisner
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Corderro McMurry
March 25, 2025 by
You Need a TV News Talent Agent to Break Through the Noise
March 19, 2025 by
Being a broadcast journalist can be brutal. Maybe this quality is what drew you to it!
Whatever the case, in the highly competitive race for best ratings, stories, and career advancement, even the most talented TV news anchors, reporters, and meteorologists can get lost in the din.
If you can relate to this feeling, then it’s time to secure a TV news talent agent to break through the noise.
The Benefits of Hiring a TV News Talent Agent to Break Through the Noise
When you work with an experienced agent who has connections, prowess, and savvy, you stand a much better chance of seeing your career soar to new heights. A well-connected agent knows how to secure opportunities for you that can transform your career trajectory.
How do they do this?
Highlight Personal Branding
The world of broadcast is full of noisy talking heads that can become difficult to tell apart. An excellent agent knows the value of personal branding and how to parse out what makes you unique. And he or she will work tirelessly toward this end.
Along with carefully reviewing your resume reel, they offer suggestions and constructive feedback for your demo reel. An effective agent will identify your niche – the place where you truly shine – and then do everything in their power to highlight this area of expertise.
This branding also extends to your online presence; ensuring that your personal website and social media profiles showcase your strengths.
Use Powerful Negotiation Tactics
Even if you thrive on the wild and woolly industry of broadcast, you may feel a little sheepish when it comes to salary negotiation. That’s not unusual.
An experienced TV news agents uses their experience and knowledge of the industry to negotiate on your behalf. Because he or she has a knack for breaking through all the noise, they’re able to secure you with the most beneficial salary and perks, signing bonuses, and professional development opportunities.
Take Advantage of a Strong Network
Does your current agent understand the subtle shifts that regularly occur in news formats, viewer preferences, and tech? Are they able to anticipate these shifts and changes so they can position you for success? A lot of this has to do with how well-connected your agent is.
Any agent who doesn’t have an expansive network of relationships with decision-makers such as news directors, executive producers, and station managers is not going to help you get very far. You need an agent who regularly attends industry events, conferences, and social gatherings. Doing so is crucial for building rapport and trust, and gaining insider access to possible opportunities for you long before they become public.
See Placement As Only the First Step
If your agent’s only goal is to get you placed and then move on to the next client, you and your career deserve more than that. Much more.
The difference between an excellent TV news agent and an average one is the ongoing support and guidance they provide their clients throughout their careers. When it comes to contract negotiation, crisis management, and development advice, you need a TV news talent agent who’s going to be there every step of the way.
So if you don’t have that with your current agent, it’s time to move on.
Insist on the Best TV News Talent Agent
To get ahead in your career as a broadcast journalist, you need a TV news talent agent to break through the noise and empower your career journey.
Mort Meisner is that agent. He possesses the skills and connections that will help you thrive, while providing the support you need to have a successful career in broadcast journalism.
So contact him today to get started. And enjoy the advantages of his extensive experience.
Thomas Cook
March 17, 2025 by
Fast Facts
Name: Thomas Cook
Market: #45
Current Station: WXMI
Current Title: Sports Director
Preferred Title: Sports Anchor/Reporter
Experience: 3 years
Agent Name: Mort Meisner
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Contact
Jonathan Hunter
March 17, 2025 by
Fast Facts
Name: Jonathan Hunter
Market: N/A
Current Station: N/A
Current Title: Reporter/Anchor
Preferred Title: Reporter/Anchor
Experience: 10 Years
Agent Name: Steve Koles
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Contact
Jatrissa Wooten
March 14, 2025 by
Fast Facts
Name: Jatrissa Wooten
Market: #21
Current Station: Spectrum News
Current Title: Anchor/Host/Reporter
Preferred Title: Anchor/Host/Reporter
Experience: 6 Years
Agent Name: Steve Koles
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Contact
Crystal Whitman
March 13, 2025 by
Fast Facts
Name: Crystal Whitman
Market: N/A
Current Station: WRBL
Current Title: Morning Anchor
Preferred Title: Anchor/Reporter
Experience: 10+ Years
Agent Name: Steve Koles
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Contact
Brandon Roux
March 11, 2025 by
Fast Facts
Name: Brandon Roux
Market: N/A
Current Station: N/A
Current Title: Meteorologist
Preferred Title: Meteorologist
Experience: 20+ years
Agent Name: Mort Meisner
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Contact
Why You Need a TV News Talent Agent As Your Guide
March 7, 2025 by
Most broadcast reporters, anchors, meteorologists, and sports reporters have a plan for where they want to be at a certain point in their careers. Especially those who are relatively young and/or new to the industry.
But, as they say, life is what happens while we’re busy planning.
As any experienced TV news talent agent will remind their clients – young and not-so-young – things don’t always go as planned. What’s more, the best-laid plan doesn’t always garner the best result. That’s why you need a TV news talent agent as your guide.
Are You Getting What You Need from Your Agent?
Whether you’re an aspiring broadcast meteorologist or a seasoned anchor, you should be getting the most from your TV news talent agent. But how do you know if that’s happening?
If you’re brand new to having an agent, you may not even be aware of what job duties your agent should be performing. And if you’ve been working with the same agent for a very long time, you may have fallen into an established rut where you’ve lowered your expectations.
Yes, experience matters. Ultimately, you want an agent with experience in the newsroom so they understand the world you’re navigating. Ideally, an agent with direct experience as a major market news director, assistant news director, investigative producer, managing editor, and/or assignment editor is a great place to start.
But your agent should also be doing more than just placing you. He or she should be offering you guidance every step of the way.
Why You Need a TV News Talent Agent As Your Guide
Moving forward in your career should never be only about making more money. A good agent will ask you to consider whether your next career move is the best choice for you on many different levels.
For instance, have you come far enough in your career development? An aspiring reporter or meteorologist needs to have stellar writing skills, tracking skills, and live skills. In addition, an up-and-coming reporter needs to hone their source development skills. If these aren’t at the level where they should be, it may not be wise to take that higher-paying position just yet. Your TV news agent should be able to consult you on this.
On the flip side, is the job that’s being offered in the market that you want not paying enough given your level of experience? Your agent should be aware of this and encourage you to strongly consider whether it’s in your best interest to take it when you’re worth so much more. Taking a low-paying job in a place where you won’t thrive (even if it is a bigger market) is not the recipe for success.
What Does Good Guidance Look Like?
Many motivating factors determine a TV news reporter’s or meteorologist’s plan.
For example, perhaps a broadcast sports reporter spent three years developing their skills in a mid-70s market, then took a job in a mid-30s market for two years to further fine-tune their abilities. Their ultimate goal is to get into a mid-teens market and back to their hometown.
But when that opportunity presents itself, an agent should always encourage the talent to think about whether they’re really ready to make the jump to the big time or is more seasoning in order? After all, if they don’t succeed in that market, how might it affect their long-term career?
Even if you ARE a seasoned vet in the TV news talent world, an experienced agent should always be a sounding board for you. Maybe you’re doing very well in a market like Dallas, but your goal is to get to New York. Do you take the first job that’s offered there and hope you can move up? Or do you hold out for your first or second choice position? You should be able to consult with your agent about what he or she thinks is the best decision.
Is Your Agent Truly Interested in Your Success?
If you’re interested in moving forward in your career as a whole person and not just the sum of your parts, then you understand why you need a TV news talent agent as your guide.
So if you’re ready to use Mort as the ultimate sounding board, contact him today. Having a caring agent with experience and a wide scope can make a huge difference.
Lana Harris
February 19, 2025 by
Fast Facts
Name: Lana Harris
Market: #10
Current Station: WANF
Current Title: Anchor/Reporter
Preferred Title: Anchor/Reporter
Experience: 10 years
Agent Name: Mort Meisner
Agent Phone: (248) 545-2222
Agency: Mort Meisner Associates
Contact
Pairing Amazing News Talent with a Great Agent
February 17, 2025 by
If you’ve been an on-air personality on the TV news circuit for a little bit but haven’t quite made a name for yourself, you may need a better TV news talent agent.
Then again, it could be that you haven’t quite found your footing in the industry and are wondering where you could be stronger.
Whatever the case, success is most easily found when pairing amazing TV news talent with a great agent.
Do You Possess the Qualities of Amazing TV News Talent ?
If you’ve worked a job or two but don’t seem to be going anywhere, you may be missing something.
First and foremost, the key to landing more work and moving up in the industry starts with serious leadership skills. Especially if you’re jockeying for a prestigious position such as lead anchor. And always bring your authentic self. You can bet that the modern viewing public can easily spot if you’re being fake. And if you’re seen as insincere, you will not go far. Never underestimate the importance of highlighting your integrity and humanity. Any robot can report the news. Just ask AI.
In addition, if you want to advance as a broadcaster, you need to be able to get to the bottom of a story. And this requires solid investigative skills and the ability to know the right questions to ask to get the answers and relevant information. You should have excellent communication skills (which include navigating social media) and be able to handle pressure with aplomb.
Also, keep a strong focus on source development. Regardless of how long you’ve been in your current community, or in the industry as a whole, a committed broadcast journalist is always ready to give his or her contact information to community leaders such as city council members, the police, government officials, etc.
Finally, any broadcast journalist who claims that they eat, drink, sleep, and breathe news isn’t passionate so much as neurotic. And this will come across. So it’s important to have other aspects of your life that are equally important (if not more so). Maintain balance in your life to maintain balance in your career.
What Makes For an Exceptional TV News Talent Agent?
Just as there are factors that make for amazing talent, a great agent has specific qualities as well.
Being a TV news talent agent is multifaceted.
You definitely want an agent with experience in the newsroom so they understand the world you’re navigating. Ideally, an agent with direct experience as a major market news director, assistant news director, investigative producer, managing editor, and/or assignment editor is a great place to start. (Bonus points for someone who has ALL of these.)
Not only does this give your agent an edge as far as experience, but it also means that they will have connections that others won’t. And this is crucial.
Furthermore, when a TV news talent agent recognizes true potential, he or she should be willing to coach such individuals to help them find the best job for the most money. Having an agent who does this will likely get you at least 15-20% more than you would get on your own.
Also, you want an agent who regularly attends industry events and conferences; someone familiar with the top network, large broadcasters, and even local executives? An agent who’s making the extra effort to put themselves out there is going to be more in the know about what decision-makers want when they set out to hire talent.
Do You Need a Better TV News Talent Agent?
Maybe you’re already a superstar news personality. Or perhaps you’re relatively new to the industry but have what it takes to become a superstar.
Whatever the case, if you’re not where you want to be, it could be that you’re not taking advantage of pairing amazing TV news talent with a great agent.
Don’t hesitate to contact Mort Meisner. With a highly experienced agent on your side, you’ll have so many more advantages you just don’t have with a subpar agent or on your own. Your career awaits.
